2022

MTN DEW GAMING

DESIGN LEAD | BRANDING & PACKAGING | RETAIL & POS | ART DIRECTION | MOTION GRAPHICS

CONTINUING OUR GAMiNG LEGACY

GAMING has been endemic to MTN DEW SINCE ITS INCEPTIOn, HAVING beEN the lead across gaming for 4 years at pepsico i was able to bring learnings from past programs and design insights to all aspects of thE CALL OF DUTY PROGRAM BELOW.

360 BRAND PROGRAM

  • PACKAGING

  • RETAIL POS

  • TVC ART DIRECTIOn

  • ANIMATION AND DIGITAL CONTENT

PACKAGE DESIGN ELEMENTS

THIS PROJECT HAD A LOT OF PACKAGING AND PRINT COMPONENTS. WE CREATED DESIGNS ACROSS ALL 12oz BOTTLES, PAPERBOARD MULTIPACKS (2x6, 3x4, 24 packs etc…) As well as all in retail POS artwork to promote the program including (KEY VISUAL cASE CARDS, STATIC CLING, TEMP SHIPPERS, PALLET TOPPERS ETC…) The goal being to berge the mtn dew equity with call of duty’s.

TVC & DIGITAL CONTENT

FOR THE PAID MEDIA I ART DIRECTED ON 2 PIECES, oNE A MAJOR TVC SHOOT AS WELL AS AN ANIMATED SPOT. THE GOAL FOR EACH BEING A DIFFERENT ASPECT OF THE PROGRAM. THE TVC SHOOT FOCUSED ON OUR ESPORTS ATHLETES AND NBA PARTNERSHIPS TO DRIVE CULTURAL IMPACT AND IMPRESSIONS. THE ANIMATED SPOT BEING MORE EQUITY DRIVING AND PROGRAM FOWARD. (ANIMATION SHOWN AT THE TOP OF THE PAGE)