2019

LIFEWTR EXPERIENTIAL

EXPERIENTIAL DESIGNER | SPACIAL DESIGN | 3D VISUALIZATION | BRAND LAUNCH | STRATEGY

CREATING“THE GALLERY”

THE GOAL OF THIS PROJECT WAS TO CREATE a 3D EXPERIENTIAL TOOLKIT FOR LIFEWTR THAT COULD SOLVE ALL SAMPLING AND ACTIVATION NEEDS. WE DEVELOPED A FULL GUIDELINE THAT HAD SOLUTIONS FOR A TIERED APPROACH, aS WELL AS UNIQUE INDIVIDUAL EXPERIENCES THAT COULD PLUS UP ANY LIFEWTR BRANDED SPACE.

DESIGN PRINCIPALS

FIRST WE GROUNDED OURSELVES IN THE BRAND IDENTITY AND BUILD OUT A SET OF GUIDING PRINCIPLES FOR ANY 3D FORMS WE NEEDED TO CREATE. THIS WOULD ACT AS A FRAMEWORK THAT WOULD BRING VISUAL COHESION AND A UNIQUE OWNABLE AESTHETIC TO EVERYTHING IN THE TOOLKIT.

SUGGEST THE CUBE

BREAK THE SURFACE

FOCUS ATTENTION

SUGGEST THE CUBE
BREAK THE SURFACE
FOCUS ATTENTION

TIERED APPROACH

FROM HERE WE SET OUT TO GIVE THE BRAND OPTIONS FOR DIFFERENT SIZED BUDGETS, SPACES AND NEEDS CREATING A TIERED APPROAcH. THIS ABILITY TO SCALE WAS IMPERATIVE TO MAKE THE TOOLKIT MORE TURN KEY ALLOWING IT TO SOLVE FOR A VARIETY OF NEEDS WITHOUT CUSTOMIZATION.

ACTIVATION ELEMENTS

To allow for additional customization, we developed "elements" that . These ACTIVATION elements were developed as almost a menu of items “a la carte” to enhance experiences based on specific needs and requirements. From photo backdrops to panel discussion stages, Everything seamlessly integrates because it aligns with the design principles established at the onset.

  • ELEMENT TO ACCOMDATE A PANEL OR TALK

    STAGE

    LIFEWTR STAGE TO ACCOMMODATE A PANEL OR TALK

  • POP UP

    MOBILE PHOTO EXPERIENCE

    POP UP MOBLE 180º PHOTOGRAPHY BACKDROP

  • VINYL APPLICATION

    ART FOWARD TABLE TO FLOOR WRAP - DINNER STYLE ACIVATION

  • MOBILE GALLERY

    GALLERY FRAME TO FEATURE LIFEWTR ARTISTS

  • INTERACTIVE ART WALL

    LIVE CONSUMER PAINTING/ART PARTICIPATION EXPERIENCE

  • LOGO SIGNAGE

    3D LOGO SIGNAGE DESIGN FOR MORE PREMIUM EXPERIENCE

BROUGHT TO LIFE

The mark of success has been the countless activations that leveraged this toolkit. Below are photographs from actual activations that used the experiential playbook spanning NY Fashion Week to Superbowl parties. This shows the breadth of uses of the tools as well as the ability for the team to create new and additional elements from our IDEAS.