2023

BAJA BLAST ENERGY

DESIGN LEAD | BRANDING & PACKAGING | RETAIL | SOCIAL & DIGITAL | MOTION DESIGN

THE WORLD OF

BAJA ENERGY

THIS LTO ENERGY EXTENSION OF baja blast was another example of a full 360 brand approach. I lead a team to create the packaging, illustration toolkit, Animated digital paid media, and influencer marketing/experience. The goal here. to bring the world of baja blast to fruition in authentic MTN DEW STYLE.

ALL IN HOUSE CONTENT

FOR SOCIAL, WE WANTED TO UTILIZE THE SMALL BUDGET OF THIS PROJECT TO FORCE OURSELVES TO THINK CREATIVELY TO SOLVE THE NEEDS OF THE BRAND. THROUGH THIS WE DECIDED THAT WE WOULD EXECUTE ALL THE PHOTOGRAPHY, GRAPHIC DESIGN, AND DIGITAL CAMPAIGN NEEDS COMPLETELY IN HOUSE. THIS RESULTED IN A PHOTOSHOOT THAT WE DID COMPLETELY ON OUR OWN. AND IF YOU KNOW CORPORATE, THIS WAS A CHALLENGE IN AND OF ITSELF, BUT ONE THAT WAS WORTH THE LABOR OF LOVE

INFLUENCER

KIT DESIGN

In an effort to flesh out the 360 brand world, we pitched the idea to bring one of our illustrations to life in the form of an influencer kit. The goal here was to SUPRISE AND delight our consumers in the form of BURIED treasure. I Created the cad model (RHINO), Render, and design, choosing materials and methods that could be easily fabricated.